How a Mobile App Can Transform Your Restaurant Business

Nowadays, awesome things are happening around the world. All thanks to emerging technologies iOS and Android app developers for bringing the world in our palms. If you take a look around, almost every business considers having a mobile app for their business growth irrespective of their size and field. And, the Restaurant app is no more an exception!

• Boost sales
• Maximize brand awareness
• Build a trusted relationship with customers

Is your restaurant business witnessing a slump or you are looking for a comprehensive guide from features to benefits?

If it is yes, then you must be wondering as to why your business is not growing. And, if you are really looking for the answer, then you can think of opting for a mobile app for your eating business.

Here, in this blog, I have clutched and analyzed the benefits of having a mobile app for businesses, especially restaurants. And, hope this blog will help you in determining how such a solution can prove of immense help for accelerating your business growth.

But before we jump directly onto the feature and advantages analysis, it’s mandatory to have an insight into the mobile app technology-driven market.

• The mobile app revenue is predicted to reach a whopping amount of 581.9 billion in 2020 and rounding the profit by 2 times to 935.2 billion by 2023.

• The time spent on using mobile apps and web apps has increased enormously, whereas desktop usage has decreased exponentially.
• The whopping market share of restaurant mobile app development shows one of the zenithal growth speeds in comparison to other sectors. For instance, in 2015 it scaled a revenue of $160 million.

As you know, the business thumb rule says “ Know Your Customer ” and this drags one foot to understanding their behaviour too. So, if they are stepping towards smartphone usage as their main device, then what’s stopping you from being there?

Thus, it’s your responsibility to make it easier for them to reach you. And, not to forget, the advantages of having your restaurant mobile app far outweigh any disadvantages.

Probably like any business nowadays, the restaurant industry continues to be shaped by “customer-facing” mobile technologies. And, while the development is taking its place, the two main trends in the space of restaurant software:

• Consumer-Oriented Technology: Restaurants have started to include tablets (Androids and iOS), and customer-facing technology for the unparalleled dining experience and simultaneously proffering a quicker checkout, hassle-free payments and unlimited enjoyment.
• The Tablet Hardware: Adding to the above list, there is a sudden drift in solutions for line busting in quick-service restaurant ambience. The servers use apps that are accomplished with tablets and other mobile devices to place an order irrespective of the location.

But, amidst of flooded options, the most important question arises “Why do people use the restaurant app”? What makes it so special from the user’s perspective?

Let’s unfurl the secrets.

As per the survey, 46.1% of the users said that they used restaurant mobile apps to check for their operational hours. The stats seem great if they are yet to be taken into consideration (for the limited time).

Just think about how the market changed and evolved with myriad opportunities over time.

Sounds exciting, right?

It is high time to commence with the making of your own restaurant app — better to say “Your Digital Restaurant Business”. If you are a curious head to have an in-depth understanding of every know-how of developing a mobile app for a restaurant there are some really quick tips to consider. Keep on reading…

The Benefits of Mobile Apps for Restaurants

1. Discounts, Coupons & Loyalty Programs

A 2015 survey stated that 37% of customers used mobile apps to redeem discounts from restaurants, while 26% of customers used mobile apps to earn loyalty points.

Among so many benefits, the biggest advantage of mobile apps for restaurants: “Earning brand loyalty is no more a tedious task”. Indeed it is a cheaper option than creating brand awareness.

This is the biggest reason why the restaurant is paying special attention to the loyalty program. As for a reality check, Starbucks manifold its sales by nearly 80% after coming up with the loyalty program.

2. Online Ordering & Mobile Payments

The inception of in-app features in restaurant mobile apps helps customers switch from the long queues or no more waiting to pick up the order. The dexterity to pay as you go provides a high level of convenience for customers.

After you get acknowledged with the usage of mobile apps for your restaurant business, there is an exceptional improvement in managing the orders.

Moreover, as an outcome, you will be abreast of your competitors.

3. Easy Table Reservations

Numerous mobile apps connect customers with the nearest restaurants and not just connecting they give you the privilege to book a table as per your comfort and priority.

Many active restaurants and eating points via online registration are connected to such requests. They also let you have a look at whether the table is vacant or occupied, this minimizes traffic congestion in the restaurants.

4. Digital Menu for Restaurants

This is not new but rather a famous benefit “Digital Menu Card”. This feature allows the user to place their order using a digital device scrolling up and down with a touch.

Therefore, hire mobile app developers who are passionate about providing an unparalleled level of customer satisfaction. Many restaurants have it in their arena, while some have it in their mobile application too. This is where the subtle difference makes a big change.

It allows the user to select the item with a simple touch. Moreover, you can choose the restaurant according to your pocket and feasibility in terms of taste, health, and variety.

5. Boost Online Presence

Irrespective of the trade your business dwells in, an online presence is a must, especially on trending social platforms like Facebook, Instagram, and Twitter to stay ahead of the competitive edge.

It attracts a behemoth amount of people in a short span providing effective online marketing and even boosting the brand and its image. It’s no more a myth many people get to know about the restaurants through online searches.

It provides you with a reliable platform that allows you to interact directly with the customer and reply to their feedback.

6. Quick Answers to Customer Queries

Answering a myriad of questions from your client is a task of every day for you and your staff. But, a mobile app can help you answer them easily and quickly without any much hassle and provide a satisfactory solution to the customers.

Most of the questions asked are kept in the category of FAQ (Frequently Asked Questions) which are frequently repeated over the period. Aside, you can add more in-depth information at every stage which would help customers sail well in the waves.

To dig a little deeper and efficiently understand the services, follow the below steps:

a. Register your address with Apple or Google Maps making it easier for the customer to navigate.

b. Keep a feature by which the user can contact you by stepping out from the app.

c. Mention the days when trading is closed.

d. In the booking option, write the maximum seating capacity at your place.

Get a Free Quote & Start Your Restaurant App Today

The technology used is not just confined to the restaurants B2C (Business 2 Client) but it also helps you harness fruitful outcomes for B2B (Business 2 Business) activities. Restaurant owners have aligned with different vendors who provide the raw materials regularly.

Starting from the bakery guy who provides cookies and bread to the grocery executive who gets all the veggies and other related edibles. There is a big chain for which restaurants are a small part. So, there is no room for mistakes as it can result in an array of repercussions.

And, if you are looking to develop a restaurant app for your business or upgrade the current one, the inevitable is to align with the topmost app development company and hire iPhone app developer or one proficient with Android app development.

Just make sure, that technology alone can solve various problems by streamlining the complete chain from getting raw materials to cooking and delivering to the customer as “Hot To Serve”.