How to Optimise Your WordPress Website Effectively
A key factor that has to be considered while running an online business or mere online presence is to take care of the platforms that enable us in the digital space. For instance, your website, your application or your social media page. One such command to follow is to optimise your WordPress website. Sure, maintenance is a prerequisite but we don’t talk about optimisation much. The optimisation consists of everything- from maintenance to servicing and updates. Optimising the WordPress website is important for enhancing its visibility in the Search Engine Results Page (SERP). For a better user experience, a good WordPress development company will always suggest tons of ways to optimise your WordPress website. Here are some of them. All these suggestions will be discussed in detail in this blog. Choosing the right WordPress theme is the first step to optimising as suggested by an experienced WordPress development company. The theme you set for your website determines the mood, the overall look will lead to the feel your website gives and the whole build will make it easy for the navigators to stroll through. When you are choosing a theme, it is essential to consider the following factors: 1. Speed: Your theme should not be loaded or full of large animations. It should load quickly, allowing the visitors to get to the main part. Nothing increases the bounce rate more than a slow website. 2. Responsiveness: The theme you choose should adapt to all screen sizes, devices and operating systems. From a tablet to a desktop and even a phone, it should be responsive on all the gadgets with a display. 3. Customisation: What makes your business, blog or brand unique is the customisable theme of the website. A customisable theme makes the brand unique and gives it an identity. Quite a few options are available for customisable WordPress themes, both in free & paid sections.
Choosing a Suitable WordPress Theme
Share your project details to build your path toward success.
Before you choose a theme, take great advice, do your research & then, make better decisions. Take the help of a custom WordPress development company for better help.
4. SEO-friendliness: Clean codes, easy-to-comprehend meta tags, etc are some of the mandatory features in a theme. And more than that, your theme should be SEO-friendly in all aspects.
Installing a WordPress Caching Plugin
The Caching plugin stores static copies of your website’s pages. This function improves your WordPress website’s speed. How does this work?
When a user comes to your website, instead of generating the page from scratch, the cached version of the page will load. Contact a WordPress development company for suggestions on WordPress caching plugins like W3 Total Cache & WP Rocket. With their expertise, experience and research, they will help you with the best one.
Additionally, reviews from other WordPress users can also help.
Optimising Your WordPress Images
Images, videos and other graphics are the main reasons for slowing down your WordPress website. Ask a WordPress development company and they will tell you the same. In order to reduce this slowdown, ask your developers to ask for images in the correct size and format. If the images are too large in size, compress them to reduce the file size.
Tools like TingPNG, ImageOptim, etc are some of the great options to optimise WordPress images. In addition, install a WordPress plugin like EWWW image optimiser to optimise images automatically.
Improving WordPress Site Speed
Image optimisation is one option to improve site speed. There are more options that help you improve your WordPress website’s site speed. Some of them are as follows:
- Minifying CSS & JavaScript Files
- Enabling Compression
- Using a Faster Web Host
If the options confuse you or are out of your expertise, contact a WordPress development company that will guide you in making the right decision or implementing the same.
Using a WordPress Content Delivery Network (CDN)
In the world of plugins and optimisers, a Content Delivery Network is a new addition that makes optimisation & speeding process easy. A CDN delivers static content to website visitors from a server that is geographically in close proximity to their current location. CDN ensures that the website you use loads quickly for users in any corner of the world.
CloudFlare, MaxCDN, etc are some of the excellent WordPress CDNs. Take the help of a good WordPress web development company who will help you make a better choice.
Related Read: 5 Reasons To Hire a WordPress Development Company
Conclusion
For an exceptional user experience and a good review in the industry, followed by better rankings in SERP, WordPress website optimisation is essential. If you disregard this step, you are bound to fail or stay at the back of your competition.
IIH Global is a well-known & well-read WordPress development company that keeps track of all the updates & optimisation techniques in the WordPress website optimisation world. With us, you will just have to stay connected & leave all the work to us. Our WordPress development services are a comprehensive answer for all web optimisation needs.
Need to use our WordPress web development services or try out WordPress website optimisation? Contact us!