You are talking about your favourite perfume and an ad flashes on your mobile app the very next day stating there is a flat 50% off on it. Your child says they want a pencil from a specific brand and you talk about it. While scrolling Instagram you see the ad for a sharpener from the same brand that keeps the lead sharp & strong. Does it feel like somebody is silently hearing your wishes to bring them true? There is someone.

Welcome to the world of AI and Machine learning in mobile apps. While a mobile app development company lives with such privilege, they too can’t deny how AI & ML have reshaped the mobile app landscape and thus, our smartphones have become smarter. Your intelligent companion is now also your secret well-wisher bringing you what you want.

AI & ML have shown their splendour in both iOS and Android app development. They have become more and more prevalent in almost every screen space, owing to consumer requirements.

Going further, let’s explore how AI and Machine Learning in mobile apps have an effect on the technically advanced world.

Key Applications of AI and Machine Learning in Mobile Apps

1. Virtual Assistants

There are AI-powered chatbots available that understand human language & the natural flow of communication. Not only that, they can answer your questions by providing the necessary information and can also complete tasks.

The presence of an NLP (Natural Language Processing) improves user interactions and efficiency & offers enhanced customer support.

2. Specialised Recommendations

Popular music, OTT and shopping apps like Spotify, Netflix and Amazon use AI for research. They analyse User behaviour, interactions and preferences to make tailored suggestions for you in terms of content, products or songs.

Custom recommendations bring in customer loyalty, improve user engagement and deliver higher conversion rates.

3. Predictive Analysis

With AI and Machine Learning in mobile apps, games easily use AI to predict user behaviour & their actions. According to their gaming patterns, game difficulty, and content can be adjusted. This ensures a personalised and challenging experience for every player.

Such integrations in gaming apps ensure longer playtime as well as higher revenue generation. AI and Machine Learning in mobile apps also make cross-platform mobile app development easy and desirable.

4. Image & Video Recognition

Apps like Snapchat & Instagram use AI to recognise objects, faces and scenes/backgrounds in videos and images. Further, they create fun effects, filters and enable augmented reality experiences by creating virtual avatars.

Cool and engaging AI features by such apps help in creating viral content, a hooked user base and a largely accepted app.

5. Predictive Maintenance

Exclusively available for IOT-enabled devices, AI makes sensoring data from connected devices easy. Sensoring data helps predict maintenance needs, reduce costs and prevent downtime.

Predictive maintenance improves operational efficiency, and assets’ lifespan and reduces maintenance expenses.

6. Detection of Frauds

AI algorithms detect fraudulent transactions by identifying & analysing patterns in user behaviour, anomalies and further prevent losses. 

To secure user data, a mobile app development company uses most of its resources and skills that protect against financial fraud, while maintaining trust.

7. Smart Personal Assistants

Personal virtual assistants like Siri and Allo are AI-powered and can perform various tasks like setting reminders, controlling other devices in a smart home and sending messages.

Having a smart personal assistant can bring in convenience, enhance productivity and give hands-free control to its users. Also, personal virtual assistants can be a human guide when stuck with recognising facts or getting true information.

8. Smart Search

AI and Machine Learning in mobile apps have brought in intelligent search in ecommerce apps. AI-powered search algorithms understand user intent and based on that, provide relevant results. Accurate intent recognition and relevancy in search results improve product discovery.

Intelligent search enhances user experience, heightens customer satisfaction and increases conversion rates.

9. AR and VR

Augmented Reality and Virtual Reality in retail, gaming and education have contributed immensely to the upgrade in content, and interaction with the users. Such innovations and additions in the stated fields bring better learning and fun opportunities along with new revenue streams.

AR and VR not only enhance the experience, but they become a desirable choice for the users as they bring in a different approach to the table. Once people use these features, many of them love it and want to come back to it as soon as they can. They find joy and their joy fuels their keen interest in using these features even more.

In addition, using educational apps to study has become a practice of enjoying while studying. And anything activity that brings you joy always makes you remember and learn easily!

10. Bonus

Google Lens has been a great innovation so far in AI and Machine Learning in the mobile apps segment, in our opinion. It is the best way to integrate, facilitate and help every section of people in terms of their education levels.

Gone are the days when one had to remember the names in order to find something. And when someone is struggling with technology and language, it is all the more difficult. But thanks to this, people can research and get results without feeling inferior or left out.

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Related Read: 5 Tips On How To Select The Right Mobile App Development Company

Conclusion

Personalised recommendations, better user satisfaction and changed content interactions have made AI and Machine Learning in mobile apps a revolution to remember. And as the world advances, so will the technology & so will our consumption patterns! No matter how fast things evolve, IIH Global, your trusted mobile app development partner, will be here to support you every step of the way!

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